Interesting podcast on www.marketingprofs.com.
It’s a vivid discussion about the future of conversational marketing between some leading strategists of Nielsen en Forrester.
They tell us about typical cases of companies who want to invest in CGM and social media but who do not invest in the basic listening infrastructure.
About how video can magnify consumer pain, and how all the other new tools like message boards can amplify as well consumer pain.
Interesting as well is the thesis that interactive marketing was to a large extent binary (either you open an e-mail or you don’t, either you click on a banner or you don’t). Conversational marketing is not binary, it’s about “why”?
It’s about emotions and the way marketers are able to act upon them.
